The Gap: It is easy to see that most aftermarket automotive companies chase volume; in business school their leadership has learned to simplify by streamlining down to that one solution to fit all; then by they finally tweak the product around the logistic constraints… What do you get? A product that is cheap, one that marginally fits your needs, and one that fits in a box.
Coming from a world where humans are literally too dirty to enter certain areas of the factory, it is easy to see that anything is possible and that it is OK to take extraordinary measures to yield an uncompromising product.
The solution: Semi-custom. Categories that help articulate the application that best fits your needs and matched with features that serve you the best.
Hot Rod
Race Inspired
Rock Crawler